Privacy Notice.

Vantage Lane Ltd ("Vantage Lane", "we", "us" or "our") is a company incorporated in England and Wales under company number [INSERT COMPANY NUMBER], with its registered office at [INSERT REGISTERED OFFICE ADDRESS].

For privacy queries, please contact us at [INSERT PRIVACY EMAIL]. [INSERT DPO / PRIVACY LEAD DETAILS IF APPLICABLE]

Vantage Lane operates the website, booking interface, customer communications layer and related technology services. For London PHV journeys, the relevant Operator Partner identified at booking accepts the transport booking as principal.

Vantage Lane and the relevant Operator Partner will often process the same booking-related information for different purposes and under different legal responsibilities. In most cases, they act as separate data controllers.

The personal data we may use includes:

• Identity data — name, title, date of birth where required
• Contact data — email address, telephone number, postal address
• Booking data — pickup, drop-off, dates, times, route, vehicle class, passenger count
• Payment data — processed securely via our payment provider; we do not store full card numbers
• Account data — login credentials, preferences, booking history
• Communication data — messages sent through our support channels
• Technical data — IP address, browser type, device identifiers, cookies
• Location data — where shared with us during booking or navigation

We may share your personal data with:

• Operator Partners — to fulfil the transport booking
• Payment processors — to handle payment securely
• Technology and hosting providers — under data processing agreements
• Analytics providers — where you have consented or the law permits
• Legal and regulatory authorities — where required by law

We do not sell your personal data to third parties for their own marketing purposes.

We retain personal data for as long as is necessary for the purposes set out in this notice, or as required by law. Booking records are generally retained for [INSERT RETENTION PERIOD] years for accounting and legal compliance purposes.

Under UK data protection law, you have the right to access, rectify, erase, restrict processing of, and port your personal data. You also have the right to object to processing and to withdraw consent where processing is consent-based.

To exercise any of these rights, contact us at [INSERT PRIVACY EMAIL]. We will respond within one month. If you are unhappy with our response, you have the right to complain to the ICO at ico.org.uk.

Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as standard contractual clauses or an adequacy decision. [INSERT TRANSFER DETAILS IF APPLICABLE]

We may update this Privacy Notice from time to time. We will notify you of material changes by posting a notice on our website or by email where appropriate. The date at the top of this page reflects the most recent update.